ART DIRECTION, PRODUCT DESIGN, STYLING OF TRADE FAIR BOOTH, 2018. PHOTOS BY LUCA MENEGHEL & DRAW

In 2018, the company, Nikolaus Bagnara, celebrates its 70th anniversary. At Marmomac 2018, the exhibition space was reorganised, giving visibility to 15 exclusive stones of their selection.

The exhibition area was structured around two transverse corridors, with a kitchen area; a bathroom with washbasins, bathtub and shower; an outdoor area with an outdoor kitchen, utility room and dining table; a meeting/bar area with a bar counter, tables, shelves and a lounge; and finally, a service area with a welcome desk and storage. Along one corridor, a selection of 54 types of stones was exhibited, while along the other, a composition of frames displayed worn manufacturing tools, photos and graphics that recall Bagnara’s heritage.

DRAW’s contribution ranged from the layout of the space to the architecture of the booth. From the design of each custom-made piece to the selection of furniture and complements. From the styling of the rooms to the green areas. From the coordination of the setup to the supervision of the photoshoot.