ART DIRECTION, PRODUCT DESIGN, STYLING OF TRADE FAIR BOOTH, 2017. PHOTOS BY LUCA MENEGHEL & DRAW

On the occasion of Marmomac 2017 the Nikolaus Bagnara brand wanted to present its range of stones with a new and fresh corporate identity. The main objective was in fact to convey not only the quality of the materials, but also the ability to transform them and show the customer their potential in a real context. The project began with the definition of the main business areas, which would be transformed into physical spaces within the booth, and then continued with the design or selection of each piece of furniture and the enhancement of each environment with meaningful daily objects.

The space was structured around two corridors, which divided the space into four main areas: ‘Home’ with kitchen, dining room, living room and bathroom. ‘Office’ with spaces for meetings, conferences and executive spaces. ‘Contract’ with bar and outdoor space. Finally ‘Service’ with the welcome desk and the storage. Along the two corridors a selection of 54 types of stones and a variety of 32 finishes were exhibited.

The design contribution ranged from the plan of the space, to the booth architecture. From the design of each custom-made piece, to the selection of furniture and complements. From the styling of the rooms to the green areas. From the coordination of the setting-up, to the photoshooting supervision.

DRAW’s contribution ranged from the layout of the space to the architecture of the booth. From the design of each custom-made piece to the selection of furniture and complements. From the styling of the rooms to the green areas. From the coordination of the setup to the supervision of the photoshoot.